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In a recent report, Subaru mentioned the Subaru BRZ U.S./North American pricing will start around $24 000, while a BRZ with more features and options will go for around $27 000.

So far the pricing seems fair to me, what do you guys think?
 

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I can't wait for official word on Subaru BRZ pricing, soon enough we should expect to hear something from Subaru. Maybe after or around the 2012 Detroit Auto Show??

Here's a better look at the Subaru BRZ pricing and other cars priced closely too it.....

Subaru BRZ Pricing for the United States:

BRZ Premium - $24,000 (€17,900)
BRZ Limited -$27,000 (€20,150)

Subaru BRZ Pricing compared to other vehicles:

2012 Chevrolet Camaro MSRP - $23,200 (€17,300) - V6 Model
2012 Chevrolet Camaro MSRP - $32,750 (€24,450) - V8 Model
Nissan 370Z - $31,450 (€23,480)
2012 Mazda MX-5 Miata - $23,190 (€17,300)
2011 RX-8 - $26,795 (€20,000)

BlogSpot:
According to Motor Trend's newly appointed editor-in-chief Ed Loh who spoke to Subaru representatives during the first media drive of the 2013 BRZ in Japan, the rear wheel drive sports coupe will be available in the States in two flavors, the Premium and the Limited, and similar pricing to the Impreza WRX.

Subaru's people told Loh that they estimate the base BRZ Premium to start in the States from around US$24,000 (€17,900), and the better equipped BRZ Limited from approximately US$27,000 (€20,150).

To get an idea of what these prices mean, the 2012 Chevrolet Camaro has an MSRP of US$23,200 (€17,300) with a 323HP V6, and US$32,750 (€24,450) with the 426HP V8. The Nissan 370Z that's fitted with a 332HP V6 starts from US$31,450 (€23,480).

The current 2012 Mazda MX-5 Miata with a 167HP 2.0L engine stickers for US$23,190 (€17,300) while the 2011 RX-8 with a 232HP rotary unit for US$26,795 (€20,000).

Subaru reps said that the base BRZ Premium will come equipped with a Torsen limited-slip differential, 17-inch alloys, six-speed manual, aluminum pedals, leather steering wheel, shift knob and hand brake lever, an 8-speaker audio system and Navigation as standard.

The Limited model will add several other standard amenities such as leather-Alcantara seats, a boot spoiler and foglights.

Like the Toyota 86 and the Scion FR-S, the BRZ is powered by a 2.0-liter flat-four engine with direct-injection technology delivering 200-horses and 205Nm (151 lb-ft) of peak torque.
 

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I suspect this car will be in-between the Miata and the RX-8 since that is where they want to be from a price point it would make most sense.

we will have to wait till July when the car does on sale. But i has mx-5 handling and rx-8 sizing which i would assume is around that price range. Also the RX-8 come very well equipped if i recall.
 

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24k base 27k loaded is a good start. It should sell very well. But this leads me to question. Ive been debating between the BRZ and the FR-S and even though brand and features affects my decision, PRICE is also a huge consideration for me. If the BRZ is starting at 24k does that mean the FR-S might start at an even lower point? 20k-22k? That would make the FR-S very attractive for me. Though I would prefer to have the BRZ as the engine is a Subaru sourced engine.
 
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