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Subaru Names All-New Sports Car "SUBARU BRZ"




FHI to display its Technology Concept at 64th Frankfurt Motor Show -

Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru's new rear-wheel drive sports car, which is currently under joint development with Toyota Motor Corpo ration, will be named "SUBARU BRZ". "BRZ" stands for "Boxer engine", "Rear-wheel drive" and "Zenith" and embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the "Horizontally-Opposed Subaru Boxer engine". The start of production is planned for spring 2012.


FHI will exhibit the technology concept of the "SUBARU BRZ", named "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II - ", at the 64th Frankfurt Motor Show in September 2011.

(Press day: September 13 and 14; Open to the public from September 15 through 25, 2011)

A special site will be opened today at 12:00 on the Subaru Global Site: http://www.subaru-global.com/11frankfurt/teaser/

Under the brand statement "Confidence in Motion", Subaru brand always inspires confidence with customers through its commitment to "engineering excellence". With the core ideal of "engineering excellence", Subaru continues to provide customers with "Enjoyment and Peace of Mind" in all Subaru products.
End of Subaru BRZ FT-86 review.
 

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By far, BRZ is a much better name than the other names it went by which were Subaru 216A & Subaru 086A which doesn't sound really appealing to me.
"Subaru BRZ" sounds a lot better.
 

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It is easier to read. 216a and 086a are hard to remember. BRZ makes sense I guess.. Consider the names WRX RSX. 3 letter names are popular because they are easy to read and remember.
 
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