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So, I am sitting down at the local dealer and I am ordering a 2018 BRZ Limited. It is not a complicated process as there is not a long list of options to wade through. I was prepared to place a non-refundable depost. I have already driven both the manual and automatic, and researched the heck out of the details. I know the 2017 and 2018 is essentially the same car, but the most notable difference is the radio in the 2018 BRZ Limited. It has Apple CarPlay and Android Auto; a couple of features that I will find useful and will be in the 2019 Ascent we have ordered. I only wanted to talk to the guy who ordered the Ascent, but he was busy. Then it seems that I had three or more people involved in selling me the BRZ. How complicated can it be? But, then someone suggests that I drive a BRZ so that I am sure that I want to order the car. They explained that especially with the BRZ not the usual Subaru, some people get cold feet and back out. I explained that I have gone through all the motions and I want a new BRZ. OK, just to show I am a team player, I go for a ride in a 2017 Limited and yes it is just what I want. Then they offer to sell me that car for a fairly nice deal. Two problems: not my first choice in color, but it does look nice. Second, it has the radio that is now found on the 2018 BRZ Premium. I am thinking, "I could drive this home today and I don't have to wait a couple of months." One minute I was prepared to pay cash for a new car and then I am put in this position. I fully understand the sales practice of putting a customer in the driver's seat and all that. Yeah, it almost worked on me, but I had to tell them that I needed a couple of days to think about this. Should I get the 2017 for a good price and forego the color choice and the upgraded radio? As it would happen when I ran this past my buddies and they told me about two 2017 BRZs at another dealer that is the right color plus an option package at a better price. Still, I would have to settle for the standard radio. $3,700 off the MSRP so they have my attention. The question is this: are the additional features found on the upgraded radio all that and a bag of chips? If money is no object, would you prefer to get a 2018 to get the upgraded radio?
They say, "Too many cooks spoil the broth." The sales guy that sold me the Ascent knows that I am paying cash. He knows that I have been going round and round about the BRZ which is purely discretional, but is something I have wanted to do for a long time. I walk in cash in hand to finally order the car, no turning back and the rest of the sales staff throws me a curve ball because they want to clear the lot of any stragglers. I know they have to try, but they did it to the wrong guy. If I buy a 2017, it will be from another dealer. If I want a 2018, I doubt that they will work with me as long as they have the leftover on the lot. This same thing happened to me one year ago when I was shopping for a new RV. The dealer close to home would not offer a fair price on an order to get just the features I wanted. The only good prices were on RVs they had in inventory. I tried, but they would rather see me walk out the door than sell me what I wanted. I saw the look of desparation in the salesman's face because his manager was a jerk. I spent six figures at another dealer that saved me about $9,000. Now I feel it is deja vu all over again.
They say, "Too many cooks spoil the broth." The sales guy that sold me the Ascent knows that I am paying cash. He knows that I have been going round and round about the BRZ which is purely discretional, but is something I have wanted to do for a long time. I walk in cash in hand to finally order the car, no turning back and the rest of the sales staff throws me a curve ball because they want to clear the lot of any stragglers. I know they have to try, but they did it to the wrong guy. If I buy a 2017, it will be from another dealer. If I want a 2018, I doubt that they will work with me as long as they have the leftover on the lot. This same thing happened to me one year ago when I was shopping for a new RV. The dealer close to home would not offer a fair price on an order to get just the features I wanted. The only good prices were on RVs they had in inventory. I tried, but they would rather see me walk out the door than sell me what I wanted. I saw the look of desparation in the salesman's face because his manager was a jerk. I spent six figures at another dealer that saved me about $9,000. Now I feel it is deja vu all over again.